Sustainable transparency-first fashion brand/website design
Kelzzia was a collaborative concept born from a conversation at the Congreso de Educación Sistémica conference in Bogotá, Colombia. While attending as a speaker, I met Peter Tuddenham, an educator and systems thinker with a background in marine science and a leadership role in the International Society for the Systems Sciences.
Peter and I struck up a conversation about some of our shared interests, and ultimately, we began discussing the idea of creating a sustainable fashion brand, which we named Kelzzia. This project was briefly explored, but it never progressed beyond the concept phase.
However, I did end up creating a website design to reflect a vision of what the project could be. The goal was to design a full-featured and accessible storefront for ESG-conscious consumers, particularly younger adults interested in sustainability, social good, and minimalist fashion design. I created both low-fidelity and high-fidelity prototypes using Adobe XD.
Project Media
Full hi-fi and lo-fi designs, hosted in Figma
Project Details
Role: Designer
Tools: Adobe XD, WCAG guidelines, pen and paper
Duration: ~6 weeks (concept to hifi prototype)